The Story

Restoring the Feeling.

MODA was built with intention.
Not just to sell clothing — but to bring something back.

A feeling.

Founded by Dawntay R. Boyd, MODA is the result of over 20 years of experience in fashion, culture, and community. From sales floor to Director of Operations and Senior Buyer. Dawntay helped shape what people wore, how they saw themselves, and how culture moved through Hampton Roads.

But MODA isn’t just the next step —
it’s the one that mattered most.

Built through loss, growth, and purpose,
this space represents something deeper than retail.

In a time where things started to feel rushed, forced, and disconnected, something was lost.
The originality. The creativity. The possibility.

MODA exists to restore that.

To remind people what it felt like —
when style was expression,
when creativity had space to breathe,
and when culture connected us beyond what we wore.

At MODA, every piece is selected with intention.
Not to follow trends — but to move culture forward.

We introduce what’s familiar,
and open the door to what’s next.

Because fashion starts the conversation,
but creativity carries it further.

This is more than a store.

It’s a space to shop,
to connect,
to create,
and to be inspired.

A place rooted in 757 culture, built for everyone —
where community isn’t just supported, it’s the foundation.

MODA is for those who understand that style is more than what you wear.
It’s what you carry.
It’s how you show up.

Have courage.
Let your presence introduce you.

The chef has his own kitchen now.

Welcome to MODA.

-DRB